What Not to Do When Working with Gambling Offers

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Many webmasters are attracted to gambling offers, and it’s easy to see why: when targeting the right audience, achieving paid goals is relatively simple. And the payouts for them are substantial compared to other offers with similar objectives.

For example:

  • CPL games, paying for registrations, with payouts ranging from ~$0.5 to ~$5, or casino CPL offers with payouts from ~$5 to ~$15+…
  • CPA games, with more complex goals (active players, minimum deposits, etc.), ranging from ~$1 to ~$10. In contrast, casino CPA offers (for active players or deposits of $2-30) offer payouts from ~$10 to ~$350+.
  • Revenue share (revenue from in-game purchases) offers in gaming are not as profitable as casinos, sports betting, or options, where people spend significantly more money and, consequently, bring in more profit for webmasters.

So, what have you learned, Carl?))…ROI of 800+% is a normal story, at least for my media buying and the webmasters I interact with.

This explains the increased interest in this sphere and the influx of webmasters. Currently, we have a bunch of great gambling offers … 😉

Fatal mistakes

Unfortunately, it’s not all sunshine and rainbows. Behind the high CR and astronomical payouts, there is responsibility and risk that advertisers place on webmasters, which, in my opinion, not all webmasters fully comprehend.

Because some guys are up to some nonsense. Blatant nonsense. I look at this nonsense and can’t understand – what are you even trying to achieve? A 100% rejection rate?))))

(!) Everyone working with gambling offers must understand that the quality of the traffic you send is crucial for advertisers. They are extremely meticulous when it comes to traffic verification and assessment.

For some reason, some people think that if an advertiser offers a payout of $50 for a first deposit of $5, they must be crazy or dumb. So, they rush to make as many deposits as possible, even throwing in $5 themselves, asking friends, family, and then attempting to withdraw all that money…

ARE YOU KIDDING? Do you really believe that after paying for 3-5 such deposits, spending $300-700, and receiving $10-60, the advertiser won’t reconsider the partnership with you?

Okay, maybe if it’s just 3-5 deposits, and perhaps these webmasters will mix in some legitimate, organic traffic to make the fraudulent deposits less noticeable.

But many just go all-in, pouring in 50-100+ bogus deposits, leaving the advertiser’s eyes spinning in their sockets.

WHAT ARE YOU THINKING?)) What are you hoping for? I genuinely try to understand these people, but I can’t…

In my network, as soon as such traffic is detected, it’s immediately rejected, and the webmaster is banned, despite their tears, threats, and other nonsense.

By the way, a little off-topic 🙂 Many people write to me with questions like, “Why was I banned?” and so on. If your account has been banned, there is a significant reason for it. I can only recall one instance of a mistaken ban in my memory.

Understand this: there are many individuals eager to make a quick buck at the expense of the advertiser, using any means necessary. But good advertisers, the ones with offers that can really make you a lot of money, are exceedingly rare. So, when it comes to losing an advertiser or rejecting traffic from an unscrupulous webmaster, the decision usually favors the advertiser.

P.S. I can’t speak for other networks, but often, I personally review conversions that get canceled by the advertiser. And i notice that there’s no unjustified rejection happening. For instance, traffic with a zero return rate isn’t paid.

Then there are gambling offers for registration (CPL) – that’s a whole different story. Webmasters with poor traffic, who don’t convert deposits, often rush to push registration offers.

Question: WHY!?))

It’s as if they deliberately disconnect their logic and genuinely believe that the advertiser’s ultimate goal is registration. NO. IT’S NOT.

The ultimate goal of any advertiser, whether it’s a casino, betting, or options, is a GAMBLING, PAYING, PLAYING INDIVIDUAL OVER 24 YEARS OLD!

Equally important mistakes

Okay, we’ve covered cases of deep idiocy. Now, let’s move on to examples of mild imbecility.

Many don’t realize that you can’t send incentivized traffic and neglect this fact. Granted, there’s a difference between various motivations, but writing phrases like, ‘Deposit $2 and withdraw $15!’ or ‘Fill out the registration form, make a minimum deposit, and get instructions!’ on your creatives is just a no-go.

If we find a webmaster’s creative with prohibited content, all traffic from that webmaster gets rejected. And don’t try to prove later that you were always sending traffic from legit sources and just wanted to test this one time… It won’t work. You won’t be able to prove it.

Why doesn’t the advertiser like such traffic? Because it motivates users not to play in the casino but to achieve a paid goal, make a minimum deposit, or register. Such ‘players’ always show a low return rate, but the advertiser can’t assess this rate immediately. It takes time (at least 3-5 days) during which the webmaster might manage to pour in 100+ bogus deposits that are likely to be rejected (despite tears, threats, pain, and suffering). And here’s the philosophical question: who’s to blame in this situation, the advertiser or the webmaster?

Honestly, in this matter, I’m on the advertiser’s side because accidentally creating an incent funnel for conversion as a webmaster is highly unlikely. Deliberately sending prohibited junk traffic and hoping for a ‘maybe they won’t notice, and it will slip through’ – that’s just knowingly foolish.

Besides the truly desperate folks, there are also good webmasters who occasionally have bouts of schizophrenia, losing touch with their target audience. During these episodes, they continue to pour traffic, but it’s not the same traffic that the advertiser agreed to pay for. However, in these cases, the issues are not as dire as in the previous ones, and it’s often possible to rectify the situation by reverting to the old campaign settings, creatives, reducing volume, and so on. ))

The most important traffic metrics

And now, to dispel all your ‘maybe they won’t notice, and it will slip through’ myths once and for all, I’ll share PART of what an average advertiser pays attention to when analyzing your traffic:

  • All traffic is analyzed, including registrations and deposits (even in cases where payment is only for deposits);

For registrations, they look at (on the first day and on days 3-5):

  • CR from click to registration, from registration to FD, from FD to RD;
  • Activity, frequency of returns;
  • Behavior on the platform;
  • Predominant types of actions;
  • Uniformity of certain conversion elements;
  • % of email confirmations;
  • % of spam email openings;
  • Number of first deposits;
  • Number of retention deposits;
  • Amounts of FD and RD;

(after 3-5 days and then again after 14 and 30 days)

  • Player return rate;
  • % of player returns from spam emails;
  • Number of first deposits and retention deposits from old registrations;
  • Amounts of FD and RD;

(after 14 and 30 days)

  • Traffic payback time forecast (when the advertiser’s campaign becomes +ROI%);

And this is far from everything that the advertiser looks at. So, my advice to everyone is to work honestly, generate high-quality traffic, earn increased rates for it, achieve a 100500% ROI, and get payments without holds!

In the long run, honest cooperation is always more profitable.

Usually, when a new webmaster is onboarded, the advertiser sets a payout rate based on the expectation that their traffic will meet certain ROI deadlines.

Based on my experience communicating with advertisers and working with various gambling offers, I can say that:

  • Traffic with a payback period of 12-8 months is considered not very good and is usually paid at a lower rate, around $50 for CPA and around $7 for CPL;
  • Traffic showing a payback period of 7-4 months is considered relatively good in terms of quality and is paid at higher rates: around $200 for CPA and around $10-15 for CPL;
  • For the best and most active traffic with a payback period of 12-1 week, you can demand sky-high rates from advertisers, up to $300+ for CPA and $15+ for CPL.

It’s much more profitable to find a quality source, good creatives, the right target audience, acquire traffic that the advertiser will like. And get $300 for 1 deposit, rather than constantly pouring questionable traffic for low rates.

Most likely, as you improve the quality, the volume of traffic will decrease because you’ll have to target a narrower audience. However, in terms of ROI, in this example, 1 deposit equals $300, which is the same as 3 average-quality deposits at a rate of around $100 each. Or 6 deposits on the brink of poor quality at a rate of around $50 each, or even better if you manage to scale the niche even just a bit…

Scaling

Many webmasters start by sending small volumes of high-quality, live traffic and pass the initial advertiser’s check. After being approved, they begin scaling their campaigns… But not with the same traffic that passed the check. As a result, the advertiser’s campaign ROI starts plummeting rapidly, while the webmaster’s ROI rises but not for long. In no time, such partners are excluded from all the juicy offers because the advertiser quickly notices the drop.

A little note to those who like to fool around, bit by bit…

Remember, there are a limited number of advertisers in the market, and they generate profits much greater than you and your mixed traffic ever will. You might end up causing all the ‘delicious’ CPA offers with a 1000% ROI to go private and become accessible only to ‘chosen’ webmasters, while everyone else will have to settle for revshare.

Quality control of third-party webmaster-generated traffic in CPA networks is tightening with each passing day. Advertisers are already implementing new anti-fraud systems and hardware bans.

In the near future, all enthusiasts who just want to ‘test the offer,’ submit a couple of registrations/deposits, and not reply in the chat to let them be canceled will be automatically banned by specific advertisers. They’ll only be able to test from a computer club or through friends.

Some webmasters write to me, complaining that they’re not receiving test leads. How do you know if it’s your problem and not the advertiser’s?

Just give your referral link to someone else (preferably someone far away from you). If the lead comes in, it means the offer is working fine, and you’re in trouble.

Thank you all for your attention. Work honestly, aim for high conversions, juicy offers, and sky-high ROI =^.^=

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