Case: $20,000 on Brand Contextual Advertising. An Easy Scheme for Those Working with Adwords


Hello, friends!

This is!

Today, I’m going to share a direct guide on how to start earning good money with Adwords tomorrow. If you work with other contextual advertising networks like Yahoo, etc., this method works and brings profit everywhere.


Honestly, even though we at the team have been arbitraging in this niche for a very long time… about 5 years to be exact, we used to focus on social networks and FB targeting, mobile applications, but we started working with contextual advertising relatively recently. We quickly found a strategy and discovered an approach called “Brand Contextual Advertising,” which now brings our team millions in net profit every month.

In the past, when I heard “I’m pouring from contextual advertising to a casino,” I thought: “Such a god of contextual advertising, a real professional. It’s so complicated for a newbie like me! It’s hard to collect these keywords, clean them, then analyze each one, spend budget until you find what really converts and brings income. And in other GEOs, it’s even more unclear how to collect keywords, they have their own phrases and so on! In short, it’s hard.” After that, I naturally put it off indefinitely. BUT HOW WRONG I WAS!

Pouring from contextual to gambling offers is easier than setting up FB for a mobile application!

And the ROI is higher and more stable!

So, what exactly is “Brand Contextual Advertising,” and what is this approach based on?

You will need:

1) An Adwords account

2) An offer that accepts brand contextual (our team at has collected the largest selection of such offers for 30+ GEOs)

3) Compile a list of the most popular bookmakers or casinos in your target country

4) Launch a campaign, pass auto-moderation – and profit!

Now, step by step:

In this case, I’ll share our experience and mention the offers that accept brand contextual: – Blaze BR – Bambet BR – LasAtlantis US/CA/AU – SlosEmpire US/CA/AU

P.S. If you’re a pro and can come up with an unconventional approach, not using typical keywords like ‘vulcan,’ then a casino awaits your success.

3) Now, let’s discuss how to compile a list of the most popular bookmakers/casinos. There are many ways. One of them, for example, is SimilarWeb. It gives an approximate estimate of resource traffic. Here’s the link –

As I said, there are many methods. Especially easy when you live in the country you’re targeting, but when you’re targeting another country, you need to be clever or ask your manager in the affiliate network for keywords.

To clarify for those who didn’t understand: we’ll use various variations of these brands’ names as keywords for our ads.

A small example of how it will look in Google, as well as examples of how others pour, what texts of ads they place:

As you can see, the key query is 1xbet, but the top 2 ads in the search lead to other products…

Now we move on to the specific description of 2 methods of pouring brand context:

1) Pour by the product key onto the same product

2) Pour by the product key onto a competing product

Let’s look at our case, how we poured using 1xbet keys onto the bookmaker Mostbet:

You might ask: will people looking specifically for 1xbet click on ads and register/play in another bookmaker? – the answer is “YES!”

To understand the target audience better: these are people who want to make a bet, try their luck, win money, and that’s it! They don’t care – whether it’s 1xebt or MostBet, of course, 1xbet would convert better (but it doesn’t accept brand contextual), but the conversion we see on Mostbet allows us to work with a good plus at a 100% ROI level.

Of course, it’s not that simple. The pre-land to which you drive traffic matters. In the case of MostBet, the product took care of arbitrageurs beforehand and made a registration form landing, which looks like this:

A person clicks on a 1xbet ad – and immediately sees a registration form, without logos or anything, but the entire styling of the form and background copies the 1xbet brand style, significantly increasing registration conversion. Then the player is redirected to the main MostBet page as a registered user, and it doesn’t really matter to them anymore. They think it’s supposed to be like that. It should be noted that the quality of such traffic is quite good, and you can ignore the basic rate in the affiliate program: after pouring the first 20-30 deposits, the advertiser revises the rate and gives you the maximum.

P.S. We noticed from our tests that traffic quality is significantly better when there are major sports events, and people deposit a lot of money. If there are no events, the quality is average, and the product won’t significantly raise the rate.

Also, to spark your imagination, here are some options for what you can do to pour context from one brand to another:

People make pre-lands of the following type: such and such product is bad and deceptive, but here everything is paid and withdrawn, any amount, go to this bookmaker – and link to the competitor we’re pouring into (approach through negativity on the brand whose key is used).

Some create their own ratings, where they place the bookmaker they’re pouring traffic into at the top with good reviews, while demeaning the one whose key is used.

It’s worth noting that if you find a GEO or hit the SERP when Google has blocked everyone else, the traffic costs absolute pennies, and ROI reaches up to 300%.


We poured with varying success (when accounts were banned) in March and April, and the income was $20,640.

Google account expenses totaled about $10,000.

Net profit: $10,640!

And this is on level ground without significant knowledge in context! And you can still optimize which keys bring the most quality traffic at the lowest price.


Now let’s move on to the second approach – when a brand allows pouring traffic onto itself by CPA or RevShare. Roughly speaking, MostBet allows buying traffic by MostBet keys in search and selling it by CPA. (In fact, this is their traffic, as they are being searched for. But since regulators constantly block links to their resource, they understand that this is more beneficial than losing traffic).

In my opinion, it’s absolutely shortsighted not to accept context on one’s brand. This is clearly a decision made by a dilettante sitting in the marketing management of a bookmaker or casino. The person who made this decision simply does not understand how the market works. Webmasters will still advertise by these keys (if you’re a popular brand), only to divert them to other products. “If you don’t buy it yourself – it will be poured onto another brand.” And that’s just the smallest problem. The brand loses much more because the method of this “transfer” to another brand usually goes through negativity and damaging the brand’s reputation on the landing page, which will motivate going to another brand, “where everything is good.” A vivid example of those who prohibit context on their brand is the bookmaker 1xbet, so approximately a thousand new players daily don’t reach the desired 1xbet, but go to the same MostBet, thanks to the efforts of arbitrageurs.

So, let’s get back to pouring onto the brand.

This approach is pleasant because the quality of traffic and the amounts deposited by players are significantly higher. To find out which brand accepts context on its brand, you need to find an offer in our system with the corresponding checkbox lit up, as in the example:

We started with the CPA model, tested most offers on it, accumulated turnovers, and are now smoothly transferring all our brand context pouring to the RevShare model, where we get a lifetime % of the attracted players. By testing or asking your manager at, you can find out the average payback time of context traffic on RevShare for a particular offer. For some offers, our traffic pays off in 1.5-2 months.


One of the offers we worked with on brand context was Bet-at-home in Germany. In one month of pouring, we got 548 players, after which we stopped traffic to see how the players would play out. Eventually, at the end of the third month, our RevShare income amounted to $33,500. Considering that we spent about $24,000 on traffic, the net profit to date is $9,500.

Ad tracking didn’t shoot us data on repeat deposits, activity, and promos at the time of integration, only passing FTD, and then purely RevShare drips.

Expense: $24,000

Income at the end of 3 months: $33,500

Net profit: $9,500 + we have 548 players who continue to play and consistently bring income. And most importantly – this will last for a very, very long time!


P.S. When a major sports event occurs, income from RevShare breaks all records.

Currently, some offers under brand context in our system are open to everyone, and anyone can start working with them. And about 30 offers under brand context in TOP GEOs, which have high frequency, are in private. We give these brands to webmasters who have proven themselves working with our affiliate program.

RevShare is an excellent investment, especially in TOP offers:

  1. a) Very long player life, many play constantly for several years on the same project
  2. b) The average check is significantly higher than in Tier 2-3
  3. c) Traffic payback up to 3 – 5 months

Let’s sum up. Today we analyzed a case that opened the eyes of many of our arbitrageurs to contextual advertising and also helped us earn a substantial amount in a short period. Here we tried to describe in detail the logic of actions and working methods, I hope the article will be useful to you!

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