Hello everyone, this is GamblingPro. Today, we will discuss the prospects of working in Asia, the potential ROI you can achieve there, and why I believe there is money to be made with casino enthusiasts in the region.
First of all, let’s start with the fact that the total population of Asian countries is currently 4.72 billion people, which immediately tells us that a significant portion of the world’s population resides there. According to statistics, at least 7% of the population in Asia is interested in casinos, which amounts to 320 million people. Secondly, it’s worth noting that out of the 49 Asian countries, only 10 have legalized casinos (some of them have local legalization).
History:
It’s also worth noting that in many Asian countries, casinos are strictly prohibited at the moment. However, based on the history of most countries in the region, there is a significant interest in the casino industry, as seen in Thailand, for example. Despite laws against gambling, illegal casinos are widespread in the country.
The first large gambling houses were established by the Thai government in Ayutthaya in the late 17th to early 18th centuries due to the rapid growth of the Chinese population. Over the 19th century, the number of gambling houses increased with the influx of Chinese immigrants. To regulate gambling and tax the Chinese population in Thailand, the Thai government turned a blind eye to gambling among Chinese immigrants. As a result, local residents also began to engage in gambling. After the Gambling Act of 1930, all casinos and gambling were completely banned in Thai society.
This indicates that there is a deep-rooted interest in casinos and betting in this country and many neighboring nations. Even though it is currently illegal, there are still many people interested in casinos, and some of them organize underground casinos to provide an adrenaline rush for money. So, as they say, forbidden fruit is sweet, and there is significant interest in this industry among the residents of these countries, who play casino games on their phones.
Asia in Arbitrage:
Currently, we have several private products targeting Asian countries, including Malaysia, Thailand, Singapore, Vietnam, the Philippines, etc., on a CPA basis (with rates ranging from $30 to $50) and CPL (with rates of $4 to $6). Based on recent campaigns, we have the following average information:
- Cost per app installation: $0.09-$0.3
- Average conversion rate from installation to registration: 1:8
- Average conversion rate from registration to deposit: 1:10
- Creative approach: Emphasis on emotions and earnings in a 50/50 ratio. Make sure to use Asian faces specific to the target country. Dynamic creatives with unique music are preferred.
- Effective targeting: Age 26 and above
- Effective OS version: Android 9.0+
- Focus on attracting players through tournaments and events
I suggest looking at one of the products that we recently promoted in Thailand through CPL, where our team achieved a ROI of over 300%. The rate for this product was $4, with an installation cost of $0.3. All the parameters mentioned above were followed, and the statistics turned out as follows:
At the time, we launched this campaign with a small team when we were experiencing microspend issues. That’s why we decided to test an offer that had been sitting idle for about a month, and it turned out to be quite successful. Additionally, the static creative performed the best.
Currently, we have more than 10 offers for Asia, including China, Japan, and Korea, but the situation with payouts varies in these regions. CPA rates there can start from $100 to $200, and consequently, the cost per installation will be much higher. Enter these geographies only if you have gained experience with cheaper Asian countries or if your budget allows you to test these geos right away.
Asia’s Prospects:
Currently, we see statistics indicating that advertisers are very interested in Asian traffic and are willing to pay substantial sums for it. This is due to the fact that, as mentioned earlier, the mentality of Asian people greatly favors gambling and casinos in particular. When attracting users to casinos, advertisers do not focus on the average spending of every player; instead, they emphasize finding that one player out of 100 minimum depositors who will cover multiple deposits with their enthusiasm.
It’s worth noting that our Sales department now deals with requests for collaboration from Asian products on a daily basis, and their numbers are steadily increasing. Additionally, in some Asian countries, there is a prospect of partial casino legalization, which will further attract people to this form of entertainment through outdoor, television, and other forms of advertising.
Because many products are heavily targeting Asia, they have no choice but to increase their payout rates to attract more traffic. For these reasons, these geographies are highly promising, and we will soon see the results in our statistics together.
In summary, I want to emphasize that our affiliate program offers the most promising and highest payouts for most of our products. Therefore, we already have great products tailored for you, and all you need to do is reach out to your personal manager!
To sum it up, today we discussed the field of arbitrage in Asia. It’s important to note that, like all geographies, there are specific nuances and peculiarities of work in this region. However, this should not deter you. Try different hypotheses and approaches, and you will find your unique strategy to achieve a positive ROI. The GamblingPro team is always here to assist you!
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